Digital Marketing Goals
Digital Marketing plan includes the tactical objectives to be used to accomplish the following primary goals of Social media:
- Improve product sales.
- Increase presence on social channels where currently lacking.
- Traction / traffic to blogs / websites.
- User signups to emails.
- Lead generation sign ups on a specific landing pages.
- Get better search engine rankings.
- Promote affiliate program.
- Perhaps offers exclusive to Facebook followers with special Facebook code .
- Re tweets and Twitter analytic / Twitter grader improvements.
- Google plus / picking up activity around your brand or product.
- Facebook fan growth / Talking about us numbers / Insights.
- Twitter followers.
- Google Analytics a review sales/conversions coming from social media channels.